Project overview
In July 2022, the security industry witnessed a significant milestone as Securitas completed its acquisition of STANLEY Security. Following this union, our team has been diligently constructing a new, consolidated organization, optimized to serve our clients more effectively. Our newly combined capabilities enable us to harness global presence, connected technology, and the intelligent use of data to address current security needs and anticipate future challenges.
Goals
- Establish a robust and unified design system that visually expresses Securitas Technology's brand ethos.
- Execute a comprehensive redesign of our website, tailoring it to meet the unique demands and contexts across 14 different countries.
- Seamlessly transition from the existing STANLEY Security digital footprint to a fresh and modern Securitas Technology brand presence.
The Transformation
- New Identity: As we evolve into Securitas Technology, our new logo and visual identity will become increasingly prevalent. Over the forthcoming weeks and months, you will see this transformation in both the physical world—on our vehicles and uniforms—and in the digital sphere, across our apps, online portals, and other digital products.
- Brand Unity: A key objective of this project is to ensure brand cohesion across all platforms and territories, strengthening brand recognition and fostering trust among our global clientele.
- Enhanced User Experience: Central to our rebrand is the enhancement of user experience, reflecting our brand commitment to the smart use of technology and data.
Website and Design System Overhaul
- Global Localization: One of the key challenges and opportunities in this project is the localization of content and user experience for each of the 14 countries, taking into account local languages, cultural nuances, user behaviors, and specific security needs.
- Information Architecture: The redesigned website will be structured for ease of navigation, allowing users to find the information they seek effortlessly.
- Smooth Transition: The transition from STANLEY Security to Securitas Technology will be handled carefully to ensure minimal disruption for our users, with attention given to maintaining continuity and familiarity.
Project results
The global rebranding of Securitas Technology has been met with exceptional success, marked by a seamless transition and a host of substantial benefits. Our global digital presence has been significantly elevated, enhancing our visibility and brand recognition across all 14 countries. The redesigned website, built around a strong, cohesive design system, provides a tailored user experience, improving engagement, and user satisfaction.
A key highlight of this rebranding project has been the positive impact on our SEO performance. Our updated website structure and localized content have resulted in high search rankings, driving increased organic traffic, and expanding our digital reach.
Moreover, our focus on user experience has resulted in improved site usability and accessibility, contributing to increased customer loyalty and higher conversion rates. The user-centric design also facilitates quicker, more intuitive navigation, enabling users to find the information they need with ease.
