Project overview
After the successful acquisition of STANLEY Healthcare in July 2022, Securitas embarked on an intensive journey to unify the two brands. A key step in this journey is a comprehensive rebrand, with a particular emphasis on the website and design system.
Objectives
- Develop an integrated design system that encapsulates the new Securitas Healthcare brand and its values.
- Design and implement a consolidated website that represents the merging of STANLEY Healthcare into Securitas Healthcare.
- Ensure a smooth transition from the existing STANLEY Healthcare digital presence to the new Securitas Healthcare digital brand.
Branding Strategy
- New Identity: Implement the new Securitas Healthcare logo and visual identity across all platforms – from uniforms to digital products like apps and online portals.
- Brand Consistency: Uphold brand consistency across all digital touchpoints, enhancing brand recognition and trust.
- User Experience: Deliver an improved user experience that aligns with our brand promise of connected technology and intelligent use of data.
Website Redesign
- Information Architecture: Structure the website to enable users to easily find the information they need and understand the enhanced capabilities of Securitas Healthcare.
- Seamless Transition: Prioritize user continuity by ensuring a smooth transition from STANLEY Healthcare to Securitas Healthcare.
- User-Centric Design: Enhance website usability and accessibility, driving user engagement and customer satisfaction.
Project results
The rebranding of Securitas Healthcare has been remarkably successful, evidenced by a seamless transition and a range of substantial benefits. Our digital presence has been considerably enhanced, boosting our visibility and brand recognition.
A significant accomplishment of this rebranding project has been the positive impact on our SEO performance. Our restructured website and focused content strategy have led to higher search rankings, driving increased organic traffic, and extending our digital reach.
Furthermore, our commitment to user experience has yielded excellent results in terms of improved site usability and accessibility. This has contributed to increased customer loyalty and conversion rates, and enabled users to find the information they need quickly and intuitively.
